See what your ad budget is actually buying.
Operax reads your Google Ads and Meta ad accounts, shows you where money is being wasted with the evidence behind every finding, and fixes it only when you approve. Every change it makes can be undone.
Free. Read-only. No card required.
14 search terms spent $412 in 30 days with no conversions
Search campaign — Example Plumbing Co.
38 clicks, 0 conversions$96
31 clicks, 0 conversions$74
22 clicks, 0 conversions$61
What Operax is
Operax is ad-management software for small businesses that advertise on Google Ads and Meta. You connect your ad accounts. Operax analyses your campaigns, search terms, keywords, ads and budgets, reports what it finds with the underlying data, and proposes specific changes. You approve changes before they are applied, or on higher plans allow certain kinds of change to be applied automatically inside limits you set.
How it works, in three steps
Evidence
Findings are calculated from your account data: the rows, the date range, the sample size and how confident we can be. The AI explains and prioritises; it does not invent numbers.
Approval
Each proposed change says what it will do, what it expects to happen and how that will be measured. Nothing is applied without your approval unless you have explicitly allowed that kind of change.
Measurement
After a change, Operax compares results against the expectation. If there is not enough data to tell, the verdict is “unmeasurable” and it says so.
What it looks at
- Campaigns and ad groups: what each one spends every day, and the results your ad platforms report against it
- Search terms: what people actually typed before clicking, and which of those never convert
- Keywords and quality score
- Ads and individual headlines and descriptions
- Budgets and impression share: whether you are losing traffic to budget or to ad rank
- Performance Max asset groups
- Conversion tracking health
What it can change, with your approval
- Change a campaign budget
- Pause a campaign
- Add negative keywords so your ads stop showing on searches that never convert
- Add keywords
- Rewrite responsive search ad headlines and descriptions
- Turn on a paused campaign it created
- Adjust a Google Ads target cost per conversion (target CPA) or target return on ad spend (target ROAS)
Anything Operax creates — a campaign, an ad set, an ad — is created paused. Turning it on is a separate change that you approve.
You stay in control
Approvals
Proposals wait for you. You see the change, the evidence behind it and how to undo it before anything happens.
Guardrails
Limits Operax holds itself to, such as a ceiling on the spend it schedules and a maximum budget change per step. They are checked against what your accounts actually report, at proposal time and again at execution time.
Rollback
Every applied change records how to undo it. One click restores the previous state.
Kill switch
One switch stops all AI actions for your whole account immediately. Rollback keeps working while it is on.
A spend ceiling is a limit Operax enforces on itself. It is not a hard stop inside Google or Meta: an ad platform can spend more than a daily budget on a given day, and no software outside the platform can prevent that.
What Operax will not do
- It cannot promise a particular result.
- It cannot see your revenue unless you connect call tracking or record job outcomes. Until then it works from the conversions your ad platforms report, and labels estimates as estimates.
- On small accounts there is often too little data to be confident. When that is the case it tells you, and recommends waiting rather than guessing.
- It does not act outside your guardrails, and it does not act at all on a read-only connection.
- Operax reports on Local Services, Smart, Shopping, Display and Video campaigns but does not change them.
- Retail (Shopping and feed-based Performance Max) campaigns are reported, not managed.
Plans
The plan decides how much the AI may do on its own. It never decides what it is allowed to see.
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Start with a free, read-only audit
Connect Google Ads, pick the account, and see what we find. No card. We do not change anything in your account.